Question

A group of University students are considering opening a new business in the Tourism sector. The product or service is a novel idea in the Tourism Sector. Notably, the tourism sector is known to be competitive. As a result, it is important for organizations to be aware of their a lternative organizational strategies. It is also important that they understand how to develop a sustainable competitive advantage. The group is also considering utilizing the strategy formulation framework to aid in developing the company and its novel products. The group is aware that there are certain habits that strategic leaders must encompass but are not sure what they are. The team is aware that they would face potential issues within strategic implementation and would like to understand how this can be remedied. The group is interested in the development of a Project Implementation Plan and have sort your expertise to develop one for the product or service in the tourism sector. N.B. An implementation plan is a management tool that facilitates the execution of a strategic plan for a company or a project by breaking down the implementation process into smaller steps while defining the timeline, the teams and the resources that will be needed. In this case, an implementation plan is a document that outlines the steps your team (your assigned group for this course) should take to accomplish a shared goal or initiative. The Plan helps you get insight into the steps and actions that are necessary to make a change or an innovation in your company.

3. Based on each category of alternative organizational Strategies as discussed in the course, select one (1) strategy from each of the categories which the group can pursue towards success. Explain clearly how the product/ service being offered would be actioned through each category.

Answer 1

The students can pursue cost leadership, differentiation, and focus strategies from the alternative organizational strategies category for their tourism business. A Project Implementation Plan will guide them through the process, addressing challenges by involving stakeholders and evaluating design concepts against set criteria.

Step-by-step explanation:

Understanding Organizational Strategies in the Tourism Sector

When a group of University students consider opening a new business in the competitive tourism sector, selecting appropriate organizational strategies is crucial for success. The strategy formulation framework can be used to develop and implement novel products or services, and to navigate potential issues that may arise during strategic implementation. An important step in this process is the development of a Project Implementation Plan, which comprehensively outlines the needed actions, timelines, and resources.

Strategies for Implementing a Novel Tourism Product/Service

Considering the alternative organizational strategies discussed, one strategy from each category could be utilized:

Differentiation: Ensure that the product or service stands out in the market through its uniqueness, quality, and customer experience. Strategies might include branding, customer service training, and unique experience curation.

Focus: Target a specific niche within the tourism market, catering uniquely to its needs and preferences. This can involve market research, customized marketing strategies, and specialized service offerings.

To address potential issues in strategic implementation, such as resistance to change or resource allocation, the students would need to involve stakeholders early on, from local communities to potential partners, ensuring a diverse and vested interest in the project's success. Building strong relationships with stakeholders can greatly enhance the credibility and sustainability of the business.

Developing a project implementation plan involves evaluating design concepts, selecting the best according to criteria and constraints, and then outlining the steps for manufacturing, marketing, and launching the product or service.