Final answer:
Stimulus response selling is considered to be the simplest view of personal selling.
Step-by-step explanation:
The simplest view of personal selling among the given options is stimulus response selling. In this approach, the seller presents a stimulus, such as an offer or a message, to the buyer, who then responds based on their needs and preferences.
In stimulus response selling, the salesperson's role is to create a favorable stimulus that triggers a desired response from the buyer. This approach is often used in retail environments with straightforward products and limited customer interaction.
On the other hand, consultative selling, mental states selling, need satisfaction selling, and problem-solving selling involve more complex processes that focus on understanding the buyer's needs, providing customized solutions, and building relationships.