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Kaitlyn would like to see her employer develop a social media presence. One persuasive argument Kaitlyn could use is​ ____________.

a) The company can advertise its products on a social media page
b) A social media page can help gauge interest in the company's products
c) Employees can post their achievements
d) Social media is a good way to connect with customers and to tap into the innovation and talent of the firm's employees
e) Allowing employees to use social media is a good way to monitor their loyalty to the company

1 Answer

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Final answer:

Kaitlyn would like to see her employer develop a social media presence. One persuasive argument Kaitlyn could use is social media is a good way to connect with customers and tap into the innovation and talent of the firm's employees. Option d is correct.

Step-by-step explanation:

Kaitlyn could argue that a social media presence is critical for her employer to modernize its outreach and marketing strategies. Benefits include advertising products, engaging with customers, and leveraging the innovative ideas and achievements of employees. Social media isn’t just a platform for sharing; it’s a dynamic and interactive space that fosters brand awareness and customer loyalty.

Furthermore, social networking sites not only allow organizations to gauge and stimulate interest in their products or services, but they are also crucial for keeping up with rapid changes in market trends and consumer expectations. By building a strong presence on platforms, the company can connect with a wide variety of audiences and use real-time feedback to improve products and services.

Option d is correct.

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