Final answer:
A seller of goods can reassure a buyer faced with imperfect information by providing guarantees, offering free trials, and showing customer testimonials.
Step-by-step explanation:
When a possible buyer is faced with imperfect information, a seller of goods can reassure them in several ways:
- Providing guarantees or warranties: The seller can offer guarantees or warranties on the product to assure the buyer that it meets certain quality standards.
- Offering free trials or samples: By allowing the buyer to try the product or provide samples, the seller can demonstrate its value and quality.
- Showing customer testimonials: Sharing positive experiences of previous customers can help build trust and confidence in the buyer.
These strategies help address the information asymmetry between the seller and the buyer, providing reassurance and encouraging the buyer to make a more informed decision.