213k views
0 votes
The Green Restaurant's focus on energy-saving equipment, recycling, local sourcing, and seeking LEED certification to attract environmentally conscious guests is an example of:

a. Sustainable marketing
b. Eco-friendly branding
c. Green advertising
d. Environmental promotion

User AMAN SINGH
by
7.5k points

1 Answer

2 votes

Final answer:

The Green Restaurant's environmentally friendly strategies exemplify sustainable marketing, where eco-conscious practices are integrated throughout operations to ensure long-term sustainability.

Step-by-step explanation:

The Green Restaurant's focus on energy-saving equipment, recycling, local sourcing, and seeking LEED certification to attract environmentally conscious guests is an example of sustainable marketing. This approach is closely associated with the broader concepts of sustainable architecture and sustainable consumption. Sustainable marketing emphasizes the importance of meeting present needs without compromising the ability of future generations to fulfill their own needs, by integrating eco-friendly practices throughout the company's operations and in the products and services offered.

User Uliysess
by
7.3k points