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Isabella works in the marketing department. What is the primary business objective of his department?

a. to help its corporation merge with another company
b. to hire qualified employees to perform complex job duties
c. to meet customers' needs by offering appropriate products
d. to prepare for long-term success by planning and organizing

1 Answer

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Final answer:

The primary objective of Isabella's marketing department is to meet customers' needs by offering appropriate products. Marketing focuses on market research and selling products that satisfy customer preferences, rather than being responsible for mergers, hiring employees, or long-term organizational planning. Therefore, the correct option is C

Step-by-step explanation:

The primary business objective of a marketing department, such as the one Isabella works in, is c. to meet customers' needs by offering appropriate products. Marketing departments focus on understanding customer needs and preferences to effectively promote and sell products or services that satisfy these needs. This may involve market research, developing marketing strategies, creating advertising campaigns, and working with other departments to ensure that the product offerings align with market demand.

Mergers and acquisitions, while significant corporate strategies, aim primarily to enlarge a company, improve efficiency, gain new product lines, or increase market share, but are not typically the direct responsibility of a marketing department. Similarly, hiring qualified employees is mainly the function of human resources, and planning for long-term success is often a cross-departmental strategic effort, although marketing can contribute to these objectives.

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