Final answer:
Spelling and grammar errors on a website can lead to negative snap judgments from consumers, affecting their willingness to do business with a company. Therefore, the correct option is b. snap judgements.
Step-by-step explanation:
The reaction exemplifies the power of snap judgements. Snap judgments are quick decisions or evaluations made without careful consideration or analysis. In this case, when people notice spelling and grammar errors on a website, they make a quick judgment that the company is unprofessional or lacks attention to detail, leading them to avoid doing business with that company. This study shows how first impressions can have a significant impact on consumer behavior.