Final answer:
The attention-getting device used in the passage is telling a solution to a problem. This method introduces the AIDA formula as a means to craft persuasive messages, suitable for unsolicited communication. Methods for engaging an audience include anecdotes, relevant facts, and shared concerns.
Step-by-step explanation:
The common attention-getting device used in the passage is telling a solution to a problem. This approach is effective because it immediately presents the utility of the AIDA formula as a solution to crafting persuasive messages, especially when sending unsolicited messages. For the central route to persuasion, advertising products like computers to small business owners requires highlighting technical specifications and practical benefits, since this audience values this information and will likely be influenced by it. In contrast, a peripheral route focuses on aesthetic and emotional appeal. Effective introductions in writing and public speaking capture the audience's interest by using anecdotes, surprising facts, and directly addressing shared concerns.
Effective Persuasion Strategies
In persuasive writing and advertising, it is crucial to use strategies that align with the audience's characteristics. Using the central route to persuasion with an analytical audience, such as small business owners, can be highly effective when the message incorporates relevant data and facts such as a computer's features that impact their business. To add impact, combining different modalities and messages tailored to the audience can increase effectiveness without overwhelming them.