Question

In this unit, you learned about marketing and promotion. Now, you'll apply what you learned.

1. Choose a well-known company, and describe at least 2 qualities that you associate with that company or brand. Explain why you associate those qualities with that brand.

Answer 1

Apple is known for innovation and quality design, qualities that are reinforced through marketing and associative learning. Their widespread advertising across multiple platforms creates a consistent premium brand image.

Step-by-step explanation:

Understanding Marketing and Promotion Through a Well-known Company

One example of a well-known company is Apple. Two qualities that are often associated with Apple are innovation and quality design. People associate these qualities with the brand because Apple consistently releases products with new technologies and user-friendly designs that set trends within the industry. This firmly establishes Apple as an innovative leader. Furthermore, the sleek and minimalist design of Apple products, along with their robust build, imparts a sense of quality and desirability.

Marketing and promotion efforts by Apple have effectively utilized the concept of associative learning. By showcasing their products in a context that communicates sophistication, innovation, and a high standard of quality, they position their brand in the minds of consumers as a premium choice. This approach is visible across various media platforms, including television ads, billboards, and digital campaigns, creating a coherent brand image that resonates with their target audience.