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Which of the following defines core competency?

A. Marketing efforts and products directed at a subset of the entire market based on buying power and demographics.
B. Choices an enterprise makes about the variables in product, price, place, and promotion.
C. A unique capability an enterprise has that is not easily imitated by its competitors.
D. A marketing statement that explains why customers should buy one product over another.

User Bouramas
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Final answer:

Core competency defines a unique capability of an enterprise that sets it apart from competitors, providing a competitive advantage that is difficult for others to imitate. It allows a business to focus on its strengths and create differentiated products. Option c is the answer.

Step-by-step explanation:

The term core competency refers to C. A unique capability an enterprise has that is not easily imitated by its competitors. It is a central skill or production technique that adds high value to a company and creates distinct customer value that competitors find challenging to replicate. Core competencies can be related to technology, an efficient process, intellectual property or a particular way of doing things that gives a company an edge.

A business that focuses on a few products that leverage its core competencies often finds more success than one that stretches itself across many different products. These businesses capitalize on their strengths to create differentiated products with unique attributes that appeal to consumers, whether through physical aspects, location advantages, intangible benefits, or brand perception.

User Lmnbeyond
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