Question

Match each characterization of McDonaldization to the example that best represents it, using the example of ride-sharing services like Uber and Lyft. Drag each item on the left to its matching item on the right.

Efficiency:

Matching drivers to riders in real time means that drivers can maximize the number of trips they take each day.
Predictability:

A large fleet of drivers means pickups can happen relatively quickly.
Calculability:

An app makes matching with a driver the same no matter what city you are in.
Controllable by Nonhuman Technologies:

Finding a car, paying for the ride, tipping, and offering feedback are all handled by an app.

Answer 1

McDonaldization refers to the adoption of fast-food business models across different sectors. Ride-sharing services demonstrate efficiency, predictability, calculability, and control by technology. The approach impacts service industries and has implications for the workforce.

Step-by-step explanation:

The concept of McDonaldization illustrates the pervasive influence of the fast-food industry's business model on various sectors of society. Ride-sharing services like Uber and Lyft exemplify elements of McDonaldization through various characteristics:

• Efficiency: Matching drivers to riders in real time optimizes the number of trips drivers can take, maximizing their work efficiency.
• Predictability: A substantial fleet of drivers ensures quick pickups, which contributes to the service's predictability.
• Calculability: The standardized app experience across different cities makes using the service calculable and consistent.
• Controllable by Nonhuman Technologies: All aspects of the ride, from finding a car to payment and feedback, are managed via an app, signifying control by technology.

This efficiency-driven approach can be seen in many service industries and affects the workforce in various ways, potentially leading to a decrease in job satisfaction and work ethic.