Question

A profit-oriented fashion business chooses to help fund an advertising campaign to increase the use of safety-belts when driving. Is this an example of commercial or social marketing?

A) Commercial marketing
B) Social marketing

Answer 1

This is an example of social marketing, as the profit-oriented fashion business is funding an advertising campaign to increase the use of safety-belts when driving in order to promote public safety. Therefore, the correct option is B) Social marketing.

Step-by-step explanation:

This is an example of social marketing. Social marketing refers to the use of marketing techniques to promote social causes and bring about positive behavioral change. In this case, the profit-oriented fashion business is funding an advertising campaign to increase the use of safety-belts when driving, which aims to promote public safety and reduce the number of accidents and injuries. While the business has a profit motive, the campaign's primary focus is on the social good it can achieve.