Question

An organization is using data to make decisions about how they will market their teen programs next year. They are most likely using secondary data because _____. (Select all that apply.)

A) It is data collected by the organization for a specific purpose.

B) It is data that has been previously collected by another source.

C) It is less expensive and time-consuming than collecting new data.

D) It provides up-to-date and specific information tailored to the organization's needs.

Answer 1

An organization is likely using secondary data to inform marketing decisions for teen programs because it's less costly, saves time, and secondary data has been previously collected by other sources, constituting unobtrusive research that does not influence subject behavior.

Step-by-step explanation:

An organization is most likely using secondary data to make decisions about how they will market their teen programs because secondary data refers to information that has already been collected by other sources. This type of data is advantageous because it is:

• It is less expensive and time-consuming than collecting new data.
• It is data that has been previously collected by another source.

Secondary data is considered nonreactive or unobtrusive research, which means it does not involve direct contact with subjects and does not alter or influence people's behaviors. This is a key reason why an organization might choose to utilize secondary data, as it provides them with insights without the investment and risks associated with primary data collection.