Final answer:
Maslow referred to the need to fulfill one's unique potential as the need for self-actualization, which is the highest level of his hierarchy of needs.
Step-by-step explanation:
Abraham Maslow referred to the need to fulfill one's unique potential as the need for self-actualization. This is the highest level in Maslow's hierarchy of needs, which suggests that more basic needs such as physiological and safety needs must be satisfied before higher-level needs, such as self-actualization, can be pursued. Maslow believed that self-actualization involves realizing and utilizing one's full capabilities and reaching a state of fulfillment and peak experiences. Self-actualization is a key component of humanistic psychology and reflects the humanistic emphasis on positive aspects of human nature. As one continuous process, Maslow noted that only a small fraction of people fully achieve this state, but it remains a guiding principle for personal growth and self-improvement.