Question

​Advertising makes use of classical conditioning. For example, a product is presented along with some naturally appealing stimulus (e.g., a physically attractive person). In this case, the product begins as the

a. ​unconditioned response.
b. ​neutral stimulus.
c. ​unconditioned stimulus.
d. ​conditioned stimulus.

Answer 1

In classical conditioning, a product is presented with a naturally appealing stimulus to create an association between the two. Over time, the product becomes the conditioned stimulus and the naturally appealing stimulus becomes the unconditioned stimulus.

Step-by-step explanation:

In classical conditioning, a product is presented along with a naturally appealing stimulus to create an association between the two. The stimulus that is naturally appealing (e.g., a physically attractive person) is the unconditioned stimulus and the product is the neutral stimulus at the beginning. However, over time, the product becomes the conditioned stimulus, and the naturally appealing stimulus becomes the unconditioned stimulus.