Question

Which of the following is NOT a SMART objective?

a. Reach 65% of the target audience of M18-34 during the length of the campaign
b. Achieve a 1.5% CTR within the first month of the campaign
c. Increase ad awareness by 25% by President's Day
d. Ensure our video goes viral within the first week

Answer 1

Option d, 'Ensure our video goes viral within the first week,' is NOT a SMART objective because it is not measurable or achievable.

Step-by-step explanation:

A SMART objective is a goal that is specific, measurable, achievable, relevant, and time-bound. In this case, option d, 'Ensure our video goes viral within the first week,' is NOT a SMART objective because it is not measurable or achievable. The term 'viral' is vague and does not provide a clear target or metric to aim for. A SMART objective should have a quantifiable metric that can be measured and evaluated.