Final answer:
A specific media source such as a TV/radio show, magazine, or newspaper is known as a media outlet. The transition from mass broadcasting to narrowcasting reflects consumers' preference for personalized media, allowing for a selection of news and entertainment based on individual interests. Established and emerging media outlets continue to evolve, catering to niche audiences while also serving the larger public.
Step-by-step explanation:
A specific TV/radio show, magazine, newspaper, or website is called a media outlet. In the evolving landscape of media consumption, we witness a transition from mass broadcasting to a more tailored approach known as 'narrowcasting.' This phenomenon allows viewers to select news and entertainment sources that align with their personal interests and cultural backgrounds, ultimately leading to a more personalized media experience.
While the traditional newspaper and magazine models had significant roles in disseminating information, the emergence of internet-based outlets has given rise to numerous niche media outlets. Websites like Politico.com represent specialized journalism, providing a platform for detailed political analysis and news specifically tailored to segmented audiences. Similarly, established newspapers such as The New York Times have adapted to this new era by offering online content with additional details not typically found in print versions.
Radio and television also remain influential media channels, capable of delivering information and entertainment with immediacy and a sense of shared experience among viewers. Despite varying in format and distribution, all these platforms are part of the larger concept known as mass media. These sources continue to serve as critical channels for news, political commentary, and cultural exchange in our daily lives.