Question

​Emerald Inc. is a manufacturer of cosmetics that focuses on delivering high-quality products to its customers. As Emerald is aware of the side effects of parabens on skin and hair, it uses organic preservatives in its cosmetic products. All the cosmetic products that it manufactures are free of parabens. In this way, the company ensures that the usage of its products does not cause allergy to any of its customers. Which of the following social responsiveness strategies is Emerald using in this scenario?

A)Accommodative strategy
B)Proactive strategy
C)Reactive strategy
D)Defensive strategy

Answer 1

B)Proactive strategy. Emerald Inc. is using the proactive strategy in this scenario by ensuring their products are free of parabens and using organic preservatives.

Step-by-step explanation:

The social responsiveness strategy that Emerald Inc. is using in this scenario is the Proactive strategy. The company is being proactive by using organic preservatives in its cosmetic products to ensure they are free of parabens and do not cause allergies to customers. This strategy demonstrates Emerald's commitment to delivering high-quality and safe products to its customers.