Final answer:
The USC Annenberg Report identifies important trends in PR such as best practices, journalistic expertise, local sourcing, diverse voices, and actionable feedback. These trends aim to restore public trust in the media.
Step-by-step explanation:
The trends identified as important in PR in the USC Annenberg Report include best practices, journalistic expertise, local sourcing, diverse voices, and actionable feedback. These trends are aimed at restoring public trust in the media and ensuring that PR professionals deliver high-quality work that is credible and reliable.