Final answer:
A company's values or core values are the beliefs, traits, and behavior norms that company personnel are expected to display in conducting the company's business and pursuing its strategic vision and mission.
Step-by-step explanation:
A company's values or core values can be best described as:
C. The beliefs, traits, and behavior norms that company personnel are expected to display in conducting the company's business and pursuing its strategic vision and mission.
Values are the guiding principles that shape a company's culture and influence its decisions and actions. They represent the beliefs and ideals that the company upholds and expects its employees to adhere to. These values help to define the company's identity and guide its behavior in achieving its strategic goals.