Question

Co-branding is when two or more well-known existing brands are combined into a joint product and or marketed together in some fashion.

a) true
b) false

Answer 1

Co-branding is the practice of combining two or more well-known brands into a joint product or marketing them together.

Step-by-step explanation:

Co-branding refers to the practice of combining two or more well-known existing brands into a joint product or marketing them together in some fashion. This can be done to leverage the strengths and recognition of each brand, creating a unique value proposition for consumers. For example, Nike and Apple collaborated to create the Nike+iPod sports kit, combining Nike's sports expertise with Apple's technology. Co-branding can help companies expand their reach, tap into new markets, and create a competitive advantage.