Final answer:
The claim that Baby Boomers are 'wired' from birth is FALSE. They grew up before the digital era, unlike Millennials and Generation Z. Boomers are more inclined to traditional media, whereas younger generations use digital platforms extensively.
Step-by-step explanation:
The statement that Baby Boomers have been "wired" almost from birth and have grown up playing computer games, navigating the Web, downloading music, and communicating via instant messaging and mobile phones is FALSE. Baby Boomers, the cohort born between 1946 and 1964, came of age in an era without the internet or mobile phones. Instead, these technological advancements and behaviors are more characteristic of later generations such as Millennials and Generation Z.
Baby Boomers were a generation that experienced significant marketing attention as teenagers, with new products and media targeted at their demographic, but this was long before the digital age. It's the Millennials and members of Generation Z who are truly considered digital natives, as they have grown up with easy access to the internet and modern technology.
Moreover, Baby Boomers are more likely to consume news from traditional sources like television, rather than social media platforms. The question likely confuses Baby Boomers with later generations who have indeed been exposed to technology from an early age.