Final answer:
Pure bundling is a concept in business where a firm offers goods both individually and in bundles. Customers have the option to purchase a single item or multiple items packaged together at a discounted price. An example of pure bundling can be seen in cable companies that offer bundled packages for services like cable, internet, and a phone line.
Step-by-step explanation:
Pure bundling is a concept in business where a firm offers goods both individually and in bundles. This means that customers have the option to purchase a single item or multiple items packaged together at a discounted price. An example of pure bundling can be seen in cable companies that offer bundled packages for services like cable, internet, and a phone line. Customers can also choose to purchase these services separately, but the price of bundling is usually more appealing.