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Using the industry approach, competitors are defined as companies that satisfy the same customer need.

a) true
b) false

User Tizz
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1 Answer

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Final answer:

Competitors in the industry approach are companies that satisfy the same customer need.

Step-by-step explanation:

In the industry approach, competitors are defined as companies that satisfy the same customer need. This statement is true.

User The Dumb Radish
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