Final answer:
The statement is TRUE; customerization refers to the ability of a company to customize its offerings and interactions with customers on an individual basis, enhancing the customer experience and increasing loyalty.
Step-by-step explanation:
The statement that a company is customerized when it is able to respond to individual customers by customizing its products, services, and messages on a one-to-one basis is TRUE. Customerization is a business strategy where a company tailors its offerings to meet the specific needs or preferences of its customers. By customizing various aspects such as products, services, and marketing messages, businesses can provide a personalized experience that often leads to higher customer satisfaction and loyalty.
In customerization, technology plays a critical role, allowing companies to gather and analyze data about individual customer behaviors and preferences. This data then informs how the company can adapt its products and communicate with its customers, making each interaction as personalized and relevant as possible. Consequently, companies that effectively implement a customerization strategy are more adaptable and customer-centric in their approach to business.