Final answer:
A frame puts people into a mindset of liking or disliking something, influenced by how information is presented, which is a concept in social psychology. Attitudes, composed of affective, behavioral, and cognitive components, are influenced by framing in media and advertising, modifying people's perceptions and actions.
Step-by-step explanation:
A frame puts people into a frame of mind, such as liking or disliking an object, moving toward or away from it. In social psychology, this concept reflects how our attitudes and beliefs can be shaped by external influences, including the way information is presented to us. Attitudes are our evaluations or feelings towards a person, idea, or object that are typically positive or negative. These attitudes have three components: an affective component (feelings), a behavioral component (effects on behavior), and a cognitive component (belief and knowledge).
Framing is a crucial tool in influencing attitudes, often utilized by media and advertising to affect perceptions and behaviors. The process involves presenting information in a certain way that guides the receiver's interpretation and reaction. An example of framing is when news stories about protests are presented as either riots or as peaceful demonstrations, which can strongly influence viewers' perceptions of the events.