Final answer:
Customer Relationship Management (CRM) is the focus of analyzing individual data to create strategies for customer acquisition and retention, using both qualitative and quantitative data. Campaign managers apply similar data-driven approaches to influence voters by understanding their decision-making factors.
Step-by-step explanation:
The subject that focuses on the analysis of individual data on prospects and customers to develop marketing strategies for acquisition, retention, and driving customer behavior is known as Customer Relationship Management (CRM). CRM uses various methods such as in-depth interviews, focus groups, and analysis of content sources to collect qualitative data. Moreover, quantitative data is also vital in CRM for understanding patterns and predicting future behavior.
Campaign managers typically use strategies like personalized communication, data segmentation, and targeted advertising to reach voters. They conduct detailed analyses to understand the factors affecting a voter's decision, such as political alignment, social issues, and economic perspectives. By combining both quantitative and qualitative data, campaign strategies can be effectively tailored to engage with the electorate and influence voter behavior.