Question

The traditional "marketing-mix" concept and the notion of the "four Ps" may not adequately describe modern marketing programs. ________ is about mixing and matching marketing activities to maximize their individual and collective effects.

Answer 1

The traditional marketing-mix concept and the four Ps may not adequately describe modern marketing programs. Modern marketing programs involve mixing and matching marketing activities to maximize their effects.

Step-by-step explanation:

The subject of this question is Business. The question is discussing the inadequacy of the traditional marketing-mix concept and the four Ps in describing modern marketing programs. It mentions the need for mixing and matching marketing activities to maximize their effects.

The primary topic of this question is modern marketing programs. The relevant keywords for this question are marketing-mix concept, four Ps, and mixing and matching marketing activities.