Final answer:
The primary goal when applying makeup is to enhance and improve the client's appearance, which includes highlighting their best features and achieving the desired look. Selling products or camouflaging skin imperfections are secondary to the overall objective of enhancing beauty.
Step-by-step explanation:
The primary goal when applying makeup is to c. enhance and improve client's appearance. While selling products and introducing new colors and products to clients may be part of a makeup artist's job, the fundamental objective is to highlight the client's best features and help them achieve the desired look, whether that's a natural enhancement or a more dramatic effect.
Makeup can also be used to camouflage acne or other skin imperfections, but this is a secondary function and not the primary goal. The true art of makeup lies in its ability to enhance beauty and convey a sense of confidence to the wearer.