Final answer:
Johnson & Johnson partnered with the nursing community in 2002 to launch the 'Campaign for Nursing's Future' to improve the image of nurses and address the nursing shortage.
Step-by-step explanation:
In 2002, the major American corporation that partnered with nursing to design a campaign to promote the image of nursing was Johnson & Johnson. This initiative was part of the 'Campaign for Nursing's Future,' which aimed to enhance the public perception of the nursing profession, recruit new nurses, and retain nurses already in the field. This comprehensive campaign featured various elements, including advertising, printed materials, a dedicated website, scholarships, and community outreach, to address the nursing shortage and to attract people to the profession.
The collaboration was significant as Johnson & Johnson drew upon its extensive resources in marketing and communications to support a key healthcare profession. This partnership is an example of how private sector companies can play a role in addressing social issues, in this case, the healthcare workforce. It was also an acknowledgment of the crucial role nurses play in delivering healthcare services and the importance of maintaining a strong and capable nursing workforce.
The campaign's success is reflected in its longevity and the positive change in the perception of nurses and the nursing profession that it contributed to over the years.