Final answer:
Global technological innovation in marketing does not necessarily lead to higher distribution costs, but rather it can lower costs due to efficiencies in supply chain and distribution. Technological advancements such as the rise of e-commerce and B2B platforms have lowered market entry barriers and operation costs for companies.
Step-by-step explanation:
The statement that ongoing global technological innovation in marketing necessarily results in products being distributed at a higher cost is false. In fact, advances in communications technologies and the forces of globalization have introduced novel ways of marketing, production, and distribution that can actually reduce overall costs. Key developments such as the rise of the Internet, e-commerce, and business-to-business (B2B) online platforms have significantly lowered barriers to market entry and operational costs for many firms.
Moreover, technology has facilitated better supply chain management and more efficient distribution channels. In terms of competition, these technology enhancements have led to increased competition from firms both locally and globally. This has often driven prices down and improved consumer access to a broader range of products and services. Yet, it is important to note that while these innovations can lead to cost reductions, they can also increase certain types of competition and potentially introduce new costs associated with staying competitive in a technology-driven marketplace.