Final answer:
The three types of distance that international marketers encounter are geographic distance, cultural distance, and economic distance.
Step-by-step explanation:
The three types of distance that international marketers encounter are:
- Geographic distance: This refers to the physical distance between countries or regions. It can affect the cost of transportation, distribution, and communication. For example, shipping products overseas may incur high transportation costs and longer delivery times.
- Cultural distance: This refers to differences in language, customs, beliefs, values, and norms between countries or regions. It can influence consumer preferences, marketing strategies, and product adaptation. For example, a product that is successful in one country may need to be modified to suit the cultural preferences of another country.
- Economic distance: This refers to differences in economic factors such as income levels, purchasing power, currency exchange rates, and market structures between countries or regions. It can impact pricing strategies, market potential, and competition. For example, a product that is affordable in one country may be too expensive in another due to currency fluctuations or income disparities.