Question

The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as similar as possible with existing cultural norms, thereby minimizing resistance.

A) True
B) False

Answer 1

The strategy of cultural congruence in marketing involves promoting products that align with existing cultural norms, thereby minimizing resistance and increasing acceptance among consumers.

Step-by-step explanation:

The statement in the question is True.

The strategy of cultural congruence in marketing involves promoting products that are similar to existing products in a way that aligns with the cultural norms of the target market. This approach helps to minimize resistance and increase acceptance among consumers.

For example, if a popular soft drink brand wants to launch a new flavor in a different country, they may adapt the product and its marketing to match the local culture's preferences and norms. This could include using local celebrities in advertisements, incorporating traditional elements in the packaging, or adjusting the taste to suit local preferences. By aligning with the existing cultural norms, the brand can create a sense of familiarity and increase the likelihood of acceptance by the target market.