Final answer:
The assertion that only transaction participants are affected by international marketing is false. The interconnectedness of markets and the broad range of market participants illustrate the widespread effects of market movements.
Step-by-step explanation:
The statement 'Only those who participate in the transactions are exposed to international marketing and subject to its changing influences' is false. International marketing and its changes can affect a broad range of entities, not just direct participants. For example, firms involved in international trade, tourists, international financial investors, banks, and foreign exchange dealers all play a role in the foreign exchange market, which is subject to various levels of transaction that go far beyond individual participants. The interconnectedness of markets means that economic and social changes in one region can have ripple effects globally. Thus, the market revolution in the United States, which thoroughly reshaped social and economic structures, indicates the extensive influence of market changes even on those not directly involved in transactions.