Question

Consumers generally have a set of _____________________ when making a purchasing decision, which include ________________ and __________________ characteristics that are important to a buyer.

Answer 1

Consumers generally have a set of criteria or characteristics that are important to them when making a purchasing decision, which can be tangible or intangible.

Step-by-step explanation:

The subject of this question is Business.

When making a purchasing decision, consumers generally have a set of criteria or characteristics that are important to them. These criteria can include both tangible and intangible factors. Tangible characteristics are those that can be observed or measured, such as price, quality, and features of a product. Intangible characteristics, on the other hand, are subjective and more difficult to measure, such as brand reputation, customer service, and emotional appeal.