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Understanding the strengths and weaknesses of a​ competitor's product will help a firm create which of the​ following?

a) Market segmentation
b) Competitive advantage
c) Pricing strategy
d) Distribution channel

User Prexx
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1 Answer

5 votes

Final answer:

Understanding a competitor's product strengths and weaknesses aids in creating a competitive advantage by influencing pricing strategy, distribution channels, and product differentiation in a monopolistically competitive market.

Step-by-step explanation:

Understanding the strengths and weaknesses of a competitor's product will help a firm create a competitive advantage. This knowledge enables a firm to differentiate its products, align its pricing strategy, and possibly select more effective distribution channels.

A competitive advantage is crucial in monopolistic competition, where firms sell differentiated products and have some degree of market power. This advantage will influence how a monopolistically competitive firm chooses price and quantity, further affecting its potential to enter or exit the market profitably. The relationship between product differentiation and monopolistic competition underscores the importance of a firm being able to capitalize on its unique selling proposition to maximize profits and minimize losses.

User Oliver Amundsen
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