Question

Consumers that have a global orientation tend to have a positive attitude toward purchasing global brands, but when consumers think local and are more ________________, they are more negative toward global brands.

Answer 1

Consumers with a global orientation tend to have a positive attitude towards global brands, while those with a local focus may be more negative towards them.

Step-by-step explanation:

Consumers that have a global orientation tend to have a positive attitude toward purchasing global brands. However, when consumers think local and are more focused on their own country, culture, and community, they are more negative toward global brands. This is because they may prioritize supporting local businesses and preserving their cultural identity over purchasing goods from international brands.