Question

SUP ATX is the largest stand-up paddle board maker based in Austin, Texas. It markets its products directly to consumers via their website. SUP ATX mission is to spread the sport of stand-up paddle surfing from oceans to lakes and rivers around the world. Stand up paddle surfing or boarding is a relatively new sport but is growing due to the relatively low price of the boards, ease in transportation and storage of the boards as well as the sport providing a fun way to exercise and allow users to enjoy the outdoors. Which of the following would be the "best" target market for SUP ATX paddle board products?

Answer 1

The best target market for SUP ATX paddle board products would be outdoor enthusiasts and active individuals who are looking for a fun way to exercise and enjoy the outdoors.

Step-by-step explanation:

The best target market for SUP ATX paddle board products would be outdoor enthusiasts and active individuals who are looking for a fun way to exercise and enjoy the outdoors. This could include people of various ages and fitness levels who are interested in water sports and want to try a new and exciting activity like stand-up paddle boarding.

Another potential target market could be families or groups who are looking for an activity that can be enjoyed together. Stand-up paddle boarding is a versatile sport that can be done on lakes, rivers, and even oceans, making it a great option for family vacations or outings.

Additionally, SUP ATX could target fitness enthusiasts who are looking for a low-impact exercise that engages multiple muscle groups. Stand-up paddle boarding provides a full-body workout, helping to improve balance, strength, and cardiovascular fitness.