Final answer:
The quadrant characterized by low market share and low product-market growth in the BCG market growth/market share matrix is called the 'Dogs' quadrant.
Step-by-step explanation:
The quadrant characterized by relatively low market share and low product-market growth in the market growth/market share matrix developed by the Boston Consulting Group (BCG) is called the 'Dogs' quadrant.
The 'Dogs' quadrant represents products or businesses with low market share and low growth potential. These are typically mature or declining products that require minimal investment and generate limited profits.
An example of a 'Dogs' product would be a well-established brand name that has been carefully built up over many years but has lost its market share and is experiencing slow growth.