Question

Multicultural marketing (i.e., programs that reflect unique aspects of different races) is best represented by which of the following environmental forces?

Answer 1

Multicultural marketing is best represented by cultural forces such as diverse consumer demographics and changing societal attitudes towards inclusivity and diversity.

Step-by-step explanation:

Multicultural marketing is best represented by cultural forces. Market forces such as diverse consumer demographics and changing societal attitudes towards inclusivity and diversity can incentivize businesses to adopt multicultural marketing strategies. To appeal to a multicultural customer base, businesses may develop advertising campaigns, products, or services that reflect and celebrate the unique aspects of different races.