Question

Procter & Gamble markets Cheer detergent to young singles and couples and Tide detergent to families. Procter & Gamble is using a(n) ____ targeting strategy for laundry detergents.

Answer 1

Procter & Gamble is using a market segmentation targeting strategy for its laundry detergents by marketing Cheer detergent to young singles and couples and Tide detergent to families.

Step-by-step explanation:

Procter & Gamble is using a market segmentation targeting strategy for its laundry detergents. Market segmentation involves dividing the market into distinct groups of consumers, based on factors such as demographics, psychographics, and behavior, and then targeting each group with a specific marketing strategy. In this case, Procter & Gamble is segmenting the market for laundry detergents based on the needs and preferences of different consumer groups. By marketing Cheer detergent to young singles and couples and Tide detergent to families, Procter & Gamble is tailoring its products and messaging to specific target segments.