Final answer:
Web-based companies foster customer loyalty through a money-back guarantee and a reputation for quality, ensuring customer confidence and repeat business.
Step-by-step explanation:
Web-based companies increase customer loyalty primarily through two effective strategies: offering a money-back guarantee and building a solid reputation for quality. A money-back guarantee reassures customers that they can trust the company even if they cannot physically see or touch the products before purchasing. On the other hand, a reputation for quality is established over time and signals to potential buyers that the company is committed to delivering excellent products or services, thereby reducing their concern about receiving poor-quality items. Companies like L.L. Bean, which primarily sell through non-physical channels, leverage these approaches to foster repeat business and stimulate customer recommendations to others, further solidifying their market presence.