Question

The reason services have few search attributes is primarily attributed to:

A) inseparability.
B) heterogeneity.
C) intangibility.
D) perishability.
E) nonstandardization.

Answer 1

Services have few search attributes primarily because of nonstandardization.

Step-by-step explanation:

The reason services have few search attributes is primarily attributed to:

E) nonstandardization

Unlike tangible goods, services are often intangible and cannot be standardized in the same way that physical products can be. This lack of standardization makes it difficult to create search attributes for services. For example, if you are searching for a specific type of car, you can easily use search attributes such as make, model, year, and color. However, when it comes to services, such as finding a plumber or a hair salon, it is much more challenging to define specific search attributes that can be universally applied.