Question

A customer who notices dirty silverware and a dirty floor in his/her favorite restaurant has been influenced by which of the following components of the Servuction Model?

a) servicescape
b) organization and systems
c) other customers
d) contact personnel
e) service providers

Answer 1

The customer's perception of dirty silverware and a dirty floor in a restaurant is influenced by the servicescape component of the Servuction Model, which represents the physical environment where service is delivered.

Step-by-step explanation:

A customer who notices dirty silverware and a dirty floor in his/her favorite restaurant has been influenced by the servicescape component of the Servuction Model. The servuction model illustrates the elements that contribute to the customer's service experience. The servicescape refers to the physical environment in which the service is delivered, including its ambience, cleanliness, layout, and design. In this case, the customer's perception is directly influenced by the physical evidence of the service quality, which is an aspect of the servicescape.