Cultural values can predict consumer behaviors such as conspicuous consumption and impulsive buying.
Cultural values can predict consumer behaviors such as conspicuous consumption and impulsive buying.
Conspicuous consumption refers to the act of purchasing and displaying luxury goods or services to show one's social status and wealth. This behavior is influenced by cultural values that prioritize material possessions and social status.
On the other hand, impulsive buying is the tendency to make unplanned and spontaneous purchases without much thought. Cultural values that emphasize instant gratification and personal desires can lead to impulsive buying behavior.