Final answer:
In a balanced scorecard, the area of measure not typically included is 'vendor.' The balanced scorecard usually focuses on financial, customer, internal business processes, and learning and growth metrics for performance measurement.
Step-by-step explanation:
The correct answer to the question of which option is not typically an area of measure in a balanced scorecard is vendor. The balanced scorecard typically consists of four different perspectives for measuring an organization's performance: financial, customer, internal business processes, and learning and growth. Vendor management, while important, is not typically one of the four perspectives of a balanced scorecard.