Final answer:
Evie's tweet during a rainstorm at a neighborhood festival is an example of synergistic advertising, where consistent branding messages are disseminated across multiple platforms.
Step-by-step explanation:
When Evie Poitevant, owner of a boutique shoe store, tweets about her stylish rain boots during a rainstorm at a neighborhood jazz festival, it is an example of synergistic advertising.
This advertising strategy envelops consumers with the same message across various media platforms. It's similar to how a sports fan might encounter multiple ads for Miller beer while attending a game, as described by Naomi Klein in her critique of corporate branding, leading to a nearly unavoidable recognition and potential purchase of the brand.
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