Final answer:
The statement is false because buyers may pay more than equilibrium price due to perceived higher value, scarcity, or personal preferences, reflecting the diverse factors influencing purchase decisions beyond just price.
Step-by-step explanation:
The statement 'In the goods market, no buyer would be willing to pay more than the equilibrium price' is false because there are several circumstances under which a buyer might be willing to pay more than the equilibrium price. Firstly, if the product is perceived as having more value to the buyer, such as being of higher quality, having a brand prestige, or offering unique features that buyers value, they may be inclined to pay a premium. Secondly, in instances of scarcity or high demand relative to the available supply, buyers may pay more to secure the desired goods. Finally, personal preferences or needs can drive a buyer to place a higher value on certain goods and thus be willing to pay above the market equilibrium.