Final answer:
Geographic segmentation in marketing is not based on consumers' occupations and lifestyles. It is based on geographical variables such as location, climate, or physical features.
Step-by-step explanation:
In the geographic segmentation approach, markets are divided into units based on consumers' occupations and lifestyles. False. Geographic segmentation is a marketing strategy where markets are divided based on geographical variables such as location, climate, or physical features. Examples of geographic segmentation include targeting consumers in a specific city or region, or adapting products to suit the needs of customers in different climates.