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In the geographic segmentation approach, markets are divided into units based on consumers' occupations and lifestyles. True or False?

User Ty Le
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Final answer:

Geographic segmentation in marketing is not based on consumers' occupations and lifestyles. It is based on geographical variables such as location, climate, or physical features.

Step-by-step explanation:

In the geographic segmentation approach, markets are divided into units based on consumers' occupations and lifestyles. False. Geographic segmentation is a marketing strategy where markets are divided based on geographical variables such as location, climate, or physical features. Examples of geographic segmentation include targeting consumers in a specific city or region, or adapting products to suit the needs of customers in different climates.

User CSM
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