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Degree of usage as a basis of segmentation is best reflected by?

1) Demographic segmentation
2) Psychographic segmentation
3) Geographic segmentation
4) Behavioral segmentation

User Kasturi
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Final answer:

Behavioral segmentation is the best reflection of the degree of usage as a basis of segmentation, focusing on consumer behavior patterns, including usage rates and brand loyalty.

Step-by-step explanation:

The degree of usage as a basis of segmentation is best reflected by Behavioral segmentation. This type of segmentation looks at the usage rates and patterns of consumers. Unlike Demographic segmentation, which categorizes based on age, gender, income, and other statistical characteristics, or Psychographic segmentation, which involves lifestyle and personality traits, or Geographic segmentation, which divides consumers based on location, behavioral segmentation focuses on the actual behaviors that users exhibit, including how frequently they use a product and their brand loyalty.

User Abbot
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